Barry Magee, Client Analytics & Data Transformation Leader – IBM Digital Sales Europe

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    • Barry Magee, Client Analytics & Data Transformation Leader – IBM Digital Sales Europe's presentations

    Barry Magee leads Client Analytics and Demand Generation for IBM Digital Sales in Europe where he works to put data-driven approaches to Client selection and engagement at the heart of the sales and marketing process. Barry lectures in the IMI and UCC and is pursuing a PhD in the field of Client Analytics Strategies for Sales and Marketing.

    Title
    Combining Agile and Analytics to improve Next Best Customer selection

    Synopsis

    Despite the great potential available,  the use of data and analytics approaches in sales and marketing can vary from being a ‘dark art’ to a ‘pray and spray’ approach with limited tangible results. What if all the data you have about historic customers tells you nothing about where your ‘new’ customers are to be found?  What if the customers aren’t exactly WHO or WHERE you think they are? Learn how IBM has combined some basic agile principles with design thinking to escape the limitations of poor client data and quadruple lead conversion in the process.
     

 

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